THE NEXT TRANSFORMATION – PACKAGING

The packaging market is entering our next important transmission. Perhaps we’ll see a flip of the entire market that changes it inside and out. It’s exciting times in a very exciting part of the business world. The packaging market is ready – are you?

Within the supply chain things will happen fast as the market grows, turns digital and packaging becomes the most important marketing tool around. This market is probably one of the best transformation opportunities of its kind with an endless amount of new possibilities. 

New digital technology will play a big part in the transformation and originates from the commercial print market that transformed in our last low economy. But to prosper within packaging you’ll need to change your entire business plan. In this book we’ll go through the necessary stages step by step.

Consumers’ are demanding a faster time-to-market and every supplier in this supply chain must deliver. This transformation has already begun within the label market and a converter that today prints 30% of their volume digitally get as much as 70% of their total profit from digital. 

Here, we’ll examine the all-important steps of connecting with brand owners, understanding different cultures, the issues of sustainability and how new packaging will reduce food waste. We also analyze how a low economy will get the transmission up to speed. 

Doing things in the right order and at the right time will help you a lot in this transformation. Make your own story together with your customers; it’s a win-win situation. Timing is essential, and the timing is now. Embark on your mental journey today – it will be a thrilling ride.


The price for this book is SEK 400 and 100% of the amount is to be paid to Visutech’s UNICEF fundraising campaign for the benefit of all children’s right to education.

To the UNICEF fundraising page


Visutech’s UNICEF fundraising campaign

For the benefit of all children’s right to education

Visutech would like to contribute to all children's right to education and development. For this reason, we have chosen to combine the publication of Jan-Olof Jungersten's new book “Transmission - Transform the packaging industry” with our UNICEF fundraising campaign.
 
The price for the book is SEK 400 and 100% of the amount is to be paid to Visutech’s UNICEF fundraising campaign for the benefit of all children’s right to education.

To the UNICEF fundraising page

About the author

Jan-Olof Jungersten
CEO and founder of Visutech

Jan-Olof Jungersten is the CEO and founder of Visutech, today one of the largest suppliers of digital production solutions for the professional graphic industry in the Nordics. The Visutech HQ is based in Gothenburg with operations in Sweden, Norway, Denmark and Finland.

Jan-Olof Jungersten has over 30 years of experience within the graphic industry. The transmission in packaging will be his fifth professional transmission after the cell phone, home computer, satellite-TV and commercial print. This is his third book.

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